THE BOTTLE STORY
1. KAY
A bold name for a smooth drink with great character. KAY invites the world to this delightful drink called Sake, but in a very different way than you might be used to.
2. Junmai
This indicates KAY is made of the purest rice, harvested in the Niigata region of Japan. We polish away more than 40% of the rice grain, to reach the purest quality and flavours in the heart of the rice.
3. Our emblem
It represents our positive energy and celebrates the spirit of a new beginning.
4. Clouds
KAY was designed by renowned Dutch desiger Marcel Wanders. Did you spot the K's in the label background? They represent the purity of KAY, also the label reminds us of the beautiful clouds in Japan.
5. Less Alcohol
KAY has a wonderful flavour and aroma, however with 15% alcohol, which is much lower than 40% in most spirits.
6. Niigata prefecture
KAY is from the Niigata region, which is known as one of the best and most well known regions for Sake production in Japan.
7. Flavour
Discover the soft and rich flavours of KAY: fruity, crisp and a touch of umami. Well suited for many occasions and serves.
8. Serves
We recommend enjoying KAY served straight, On the rocks, as a Martini or a Sake & Soda. Add a lime wedge to enhance flavours.
9. Discover more
Scan the QR code and discover more about the world of KAY.
10. Open up a world of flavour’
Enjoy KAY as the first drink of any occasion!!!
1. KAY
A bold name for a smooth drink with great character. A comprehensive name in a category not always well understood. KAY wants to invite the world to this delightful drink called Sake, but in a very different way than you might be used to
2. Junmai
This indicates KAY is made of the purests rice. We polish our rice grains to more than 40% to get to the flavours in the heart of the rice.
3. Our emblem
It represents our positive energy and celebrates the spirit of a new beginning.
4. Clouds
The clouds on the label represent nature and the purity of KAY, which is also reflected in the flavours of the liquid.
5. Less Alcohol
With 15% the alcohol level in KAY is much lower than the 40% of most spirits. At the same time, the flavours of KAY are surely present.
6. Niigata region
KAY is from the Niigata region, reflecting one of the best Sake production regions in Japan
7. Flavour
Discover the soft and rich flavours of KAY: fruity, crisp and a touch of umami. Well suited for many occasions and serves.
8. Serves
We recommend enjoying KAY served straight and chilled. On the rocks, with Soda or in a Martini. Add a slice of lime as a garnish.
9. Discover more
Scan the QR code and discover more about the world of KAY.
10. ‘Open up a world of flavour’
Serve KAY as the first drink of your occasion. Enjoy!!!